COMM 346 Internet Marketing

Begins Chapter 11

How does Google Adwords Auction work - https://www.youtube.com/watch?v=tW3BRMld1c8

I go over a few questions about SEO

Ho, Jason YC, and Melanie Dempsey. "Viral marketing: Motivations to forward online content." Journal of Business research63, no. 9-10 (2010): 1000-1006.

Chapter 8 on SEO

How does Google Work: https://www.youtube.com/watch?v=0eKVizvYSUQ

Covers Chapter 7 and 15

Ashley, Christy, and Tracy Tuten. "Creative strategies in social media  marketing: An exploratory study of branded social content and consumer  engagement." Psychology & Marketing 32, no. 1 (2015): 15-27.

Berger, Jonah, and Katherine L. Milkman. "What makes online content viral?." Journal of marketing research 49, no. 2 (2012): 192-205.

A discussion of topics in Chapter 7

Bonetti, Francesca, Gary Warnaby , and Lee Quinn. "Augmented reality and virtual reality in physical and online retailing: A review, synthesis and research agenda." In Augmented reality and virtual reality , pp. 119 132. Springer, Cham, 2018.

I cover topics on web design based on student questions

Missed questions in Discussion 2

Papers discussed in this episode:

Rivero, José Matías, Julián Grigera, Gustavo Rossi, Esteban Robles Luna, Francisco Montero, and Martin Gaedke. "Mockup-driven development: providing agile support for model-driven web engineering." Information and Software Technology 56, no. 6 (2014): 670-687.

McKnight, D. Harrison, Vivek Choudhury, and Charles Kacmar. "Developing  and validating trust measures for e-commerce: An integrative typology." Information systems research 13, no. 3 (2002): 334-359.

This covers Chapter 5