COMM 346 Internet Marketing

Episode 5: Web/App Development


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Papers discussed in this episode:

Rivero, José Matías, Julián Grigera, Gustavo Rossi, Esteban Robles Luna, Francisco Montero, and Martin Gaedke. "Mockup-driven development: providing agile support for model-driven web engineering." Information and Software Technology 56, no. 6 (2014): 670-687.

McKnight, D. Harrison, Vivek Choudhury, and Charles Kacmar. "Developing  and validating trust measures for e-commerce: An integrative typology." Information systems research 13, no. 3 (2002): 334-359.

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COMM 346 Internet MarketingBy Kafui Monu