Covers Chapter 7 and 15
Ashley, Christy, and Tracy Tuten. "Creative strategies in social media  marketing: An exploratory study of branded social content and consumer  engagement." Psychology & Marketing 32, no. 1 (2015): 15-27.
Berger, Jonah, and Katherine L. Milkman. "What makes online content viral?." Journal of marketing research 49, no. 2 (2012): 192-205.

Covers Chapter 7 and 15 Ashley, Christy, and Tracy Tuten. "Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement." Psychology & Marketing 32, no. 1 (2015): 15-27. Berger, Jonah, and Katherine L. Milkman. "What makes online content viral?." Journal of marketing research 49, no. 2 (2012): 192-205.

Covers Chapter 7 and 15
Ashley, Christy, and Tracy Tuten. "Creative strategies in social media &nbsp;marketing: An exploratory study of branded social content and consumer &nbsp;engagement." Psychology &amp; Marketing 32, no. 1 (2015): 15-27.
Berger, Jonah, and Katherine L. Milkman. "What makes online content viral?." Journal of marketing research 49, no. 2 (2012): 192-205.

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Episode 7: Apps and Content

Episode 7: Apps and Content