Starting a business is no joke! Starting a brand from scratch is painstaking, and getting the brand known and recognised is a process that many try but only a few manage to succeed in! 

In this episode, I interview my good friend and entrepreneur Tahzeen Basunia aka (Taz). Taz is the Co-founder of the Jealous life which is a Gluten-free and plant-based sweet brand which you will now see in Asda, Harvey Nichols, Selfridges and Harrods to name a few. 

BUT - the journey to success is never a straight upward curve! 

Taz grew up as a straight "A" student at school, he later graduated with a 2.1 in Mathematics from Imperial College, London and then went on to gain his ACA at the highly prestigious PwC. 

It was towards the end of his career here that he realised that he wanted and needed to do more with his life so he quit and started a range of different businesses - right at the start of the Financial Crisis back in 2007. These didn't work out for him but he used his experience in these "failures" as key lessons in his next venture which he co-founded in 2010 with his friend. Thus JEALOUS was born. 

In this podcast, we spoke about his journey and how he and his partner Imran started and grew this business, through a lot of ups and downs. 

We go through topics including: - 

• Creating a “household name” brand

• Using Influencer Marketing

• Navigating through the hard times

• And how Imran and he pretty much stalk a buyer of a well known store to get a meeting with them!

So with that...happy listening and enjoy!