How do you bounce back from a £2million loss to getting the likes of Pharrell Williams and Lewis Hamilton to show up to your events as a guest?
Well in this episode of my “Opportunity In Isolation” podcast I got an insight into the world of celebrity events with Bally Singh founder of the Rich List Group
Being in events and hospitality, it's always great to be able to understand what makes my industry peers tick, and want to continuously push the boundaries.
Bally is a prime example of that.
From hosting a supercar tour from Marbella to London featuring the cast from the Netflix hit show POWER; to having Jay Z’s Ace of Spades amongst his clients, Bally is someone who knows how to get the worlds attention.
But more than that even during these testing times while the events business is taking a downturn, he is finding new ways to innovate, as well as launching an energy drink brand will fellow influencer Aaron Lambo.
At times the conversation did get deep and philosophical especially when we talk about culture and the importance of Ballys identity as a Singh.
But we also covered a range of topics including:
How he views opportunity in Lockdown
How to get celebs to your events
Creating a Luxury Brand
And Bouncing Back from a £2million loss
As always I hope that you find this useful! Happy listening and enjoy!
3:11 What made Bali move from Abu Dhabi to Spain
4:07 What is the Rich List?
8:27 Bally talks about the importance of reputation in attracting big names like the Weeknd
11:21 How to make sure celebrities don’t get mobbed at events and maintain their privacy
14:53 Bally talks about scaling the business and delegating
15:43 Balancing family with work
36:00 How has it (Corona) affected your business? Talks about having major events in Abu dhabi getting cancelled one day before the event. We ALL have to adapt.
38:46 Bally talks about what prompted the start of his new energy drink business, Mental Energy, how we can use our network of friends to market and even start a business
50:29 Andre from Russia asked, “Where do you see the future of luxury events post-covid?”
52: 18 Sid asked, “When do you think events will resume?”
11:20 We make sure people come for the experience, not the artist
12:16 For me, my clients are celebrities. I have to make sure that they have a good time more than the celebrities because you’re the ones that are paying my wages.
14:01 It’s not finished until it’s finished. That’s my trait. I don’t go home until the job is done.
19:34 If you have talent, it can’t be ignored. It’s the same way I am. My talent didn’t get ignored because they saw what I was capable of. It’s your job to be yourself and get past that because if you can’t get past that within yourself, how are you going to let other people see? Never be ashamed of who you are or where you come from.
29:58 The advice I give to anybody in business or any job, do the best you can. Be the best at whatever you do. May it be a road sweeper, may it be an accountant, put all your heart and soul into it because when somebody sees you put your heart and soul into something that you’re doing, you get people’s attention.
37:28 In business, you have to be flexible and you have to rethink your business model.
46:42 The only obstacle you’ve got is your pride.
38:27 There’s a quote I heard, “Nothing’s the end of the world apart from the end of the world.”
48:02 I think one of the stories that I read about you is when you came back from America. And you had a lot less money in your pocket than when you were living in America. You were having to go back to doing security on doors and it’s a message to say that you know what? Sometimes things don’t go your way. And sometimes you are going to fail from a business but that’s life. But you learned a lot from it and if you want to get back on your feet, you have to grind.
