*Important note: This episode was pre-recorded* This week we return to the basics of PPC by breaking down ad copy, how headlines and descriptions work, and how you can optimize them for increased performance.

Episode 12 - The Do's and Don'ts of Writing Ad Copy

It’s cliche, but it’s true—small businesses keep the American economy afloat. They employ half of the population and create two-thirds of the new jobs in the United States. When small businesses succeed, everyone else succeeds with them.

That’s why WordStream is committed to making online advertising easy for small to medium-sized businesses. In our first-ever podcast, we’re diving into everything you need to know to successfully build your business, from marketing tactics to management techniques and everything in between.

Join us for Season 1 as we sit down with WordStream’s own industry experts to talk about the straightforward insights you need to set your business goals—and achieve them.

Business

Entrepreneurship

Marketing

Management

It’s cliche, but it’s true—small businesses keep the American economy afloat. They employ half of the population and create two-thirds of the new jobs in the United States. When small businesses succeed, everyone else succeeds with them. That’s why WordStream is committed to making online advertising easy for small to medium-sized businesses. In our first-ever podcast, we’re diving into everything you need to know to successfully build your business, from marketing tactics to management techniques and everything in between. Join us for Season 1 as we sit down with WordStream’s own industry experts to talk about the straightforward insights you need to set your business goals—and achieve them.

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Episode 12 - The Do's and Don'ts of Writing Ad Copy

Episode 12 - The Do's and Don'ts of Writing Ad Copy