Goal Talk Podcast

In this episode of the Goal Talk podcast, Mikayla sits down with our in-house SEO manager to discuss some approaches we've used at WordStream, as well as tips for small business marketers getting started in creating and implementing their SEO strategy.

On this very special episode of the Goal Talk podcast, we bring back #1 Most Influential PPC Expert, Mark Irvine for an update on the state of digital marketing during COVID-19, and insights on reactivating PPC accounts for advertisers.

Mikayla sits down with our in-house learning and development manager to discuss the importance of work-life balance and how to provide an effective environment for your employees as a small business.

*Important note: This episode was pre-recorded* We continue our digital advertising journey this week with a deep dive into landing pages, and how they work with your ad campaigns and website objectives.

*Important note: This episode was pre-recorded* This week we return to the basics of PPC by breaking down ad copy, how headlines and descriptions work, and how you can optimize them for increased performance.

Uncertainty is everywhere, which is why it's important to look at the data to make informed decisions. In this COVID-19 centered episode, special guest Mark Irvine and I discuss the most pressing information small businesses need during COVID-19.

**Please note, this episode was recorded before we felt the effects of COVID-19** We continue our marketing journey this week by talking through one of the most important aspects of marketing - customer marketing. Listen to this episode to get tips and strategies for continuing a relationship with your customers through impactful marketing strategies.

*Important note: This episode was pre-recorded* So, we've talked through the Google Ads auction and the basics of advertising across their multiple platforms, what's next? Social media! This week, we break down the Facebook and Instagram ad platforms to understand how the auction works and how to optimize for placements.

*Important note: This episode was pre-recorded* This week, we jump back into the management world and discuss how to identify and foster high-potential employees for mutual benefit. This week's guest is WordStream's SVP of People Success, Lucy Lemons.

Episode 7 of the Goal Talk podcast enters the world of the nitty-gritty of the Google Ads auction. From what Google considers when determining which ad to show to a user to how bids work, you'll get all the details you need. Today's guest is WordStream in-house expert Kristina Simonson.