Episode 6 of the Goal Talk podcast begins exploring the first vital management aspect of growing your small business - hiring the right people! We sit down with WordStream hiring manager and recruiter Nicole DeSisto to get her tips.

We continue in our digital marketing journey this week by entering the world of digital advertising. Mikayla sits down with a member of WordStream's in-house agency to discuss what digital advertising entails and where to start.

We're continuing in our marketing and management journey this week by breaking down customer personas. What are they, why do you need one, and how can you identify the customer personas that will help you tailor your product and communications to better suit those you serve.

Sit down with Mikayla and her guest, WordStream's director of product marketing Erik Mansur as they discuss the ins and outs of personas.

Now that you have the insights you need to get your site up and running, you need to tell people why they should consider your offer. That’s where your value proposition comes in.

Sit down with Elaine Stone and host Mikayla Wyman as they discuss the value you’ll get from having an effective value proposition for all aspects of the business.

So much of digital marketing comes back to your website. You could be a master of Google Ads copywriting and Facebook Ads audience targeting—it doesn’t matter if people don’t trust your website and convert there.

Mikayla sits down with WordStream's in-house experts to learn what elements are necessary for a website, and how you can make sure it works for your business goals.