Episode 7 of the Goal Talk podcast enters the world of the nitty-gritty of the Google Ads auction. From what Google considers when determining which ad to show to a user to how bids work, you'll get all the details you need. Today's guest is WordStream in-house expert Kristina Simonson.

Episode 7 - The Basics of the Google Ad Auction

It’s cliche, but it’s true—small businesses keep the American economy afloat. They employ half of the population and create two-thirds of the new jobs in the United States. When small businesses succeed, everyone else succeeds with them.

That’s why WordStream is committed to making online advertising easy for small to medium-sized businesses. In our first-ever podcast, we’re diving into everything you need to know to successfully build your business, from marketing tactics to management techniques and everything in between.

Join us for Season 1 as we sit down with WordStream’s own industry experts to talk about the straightforward insights you need to set your business goals—and achieve them.

Business

Entrepreneurship

Marketing

Management

It’s cliche, but it’s true—small businesses keep the American economy afloat. They employ half of the population and create two-thirds of the new jobs in the United States. When small businesses succeed, everyone else succeeds with them. That’s why WordStream is committed to making online advertising easy for small to medium-sized businesses. In our first-ever podcast, we’re diving into everything you need to know to successfully build your business, from marketing tactics to management techniques and everything in between. Join us for Season 1 as we sit down with WordStream’s own industry experts to talk about the straightforward insights you need to set your business goals—and achieve them.

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Episode 7 - The Basics of the Google Ad Auction

Episode 7 - The Basics of the Google Ad Auction