In episode 12 of The Public Relations Podcast, we're looking at dates for your media diary over the next couple of weeks, including Fathers Day, graduation days and the Royal Wedding. How can you take advantage of these to create your own public relations successes? We're also asking the question, how do you get your press release noticed by a journalist? If you don't have a good subject line for your email (and release itself) then they may never read any more of your story. Finally, we're looking at a couple of great PR stunts and ideas from the past week that you could emulate in your own public relations efforts.