Your copy and messaging should always be considered in the context of your overall marketing strategy. But, there are small changes that can have a big impact on how your copy converts. 

Today I’m sharing one of my favourite power words which can transform your copy. 

By the time you have finished listening,  you will discover:

• A pronoun change can have a big impact on your copy. 
• Why your soul client should always be front and centre of your mind when crafting your copy. 
• Why this word should not be overused in your copy - look to create a conversation. 

Links/resources

• Alison’s Instagram  https://www.instagram.com/alison_barker_/
• Copy Queens’ Facebook Group https://www.facebook.com/groups/1342755589254446
• Wait list for Wellness Copy Queens https://www.alisonbarker.com/wcqwaitlist
• Free resource: 5 ways to craft copy in your authentic voice https://alisonbarker.lpages.co/copyguide/

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on Apple Podcasts in order to receive your freebie -  22 Affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x