On this episode of Modern American Realtor, the Wright brothers discuss the importance of logos and branding with rock star designer Alli Banks. In the real estate industry, a company logo is often the primary introduction of your business to potential clients. It also serves as unifying platform from which branding is built upon as your business grows. Creating a professional, versatile and consistent logo early in your business’ life is essential to reducing future design restrictions and establishing a solid foundation of brand development.