Love and Hustle

Episode 12: When Over-Delivering Backfires


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🎙️ Episode 12 is LIVE — When Over-Delivering Backfires

Today’s episode is a solo one — and we’re diving deep into a topic that comes up constantly inside my mastermind and coaching conversations.

We’re talking about over-delivering — why it feels generous, why it’s so common in the photography industry, and how it can actually damage your brand, overwhelm your clients, and cost you sales when it isn’t done with intention.

This conversation applies whether you sell:

• Digital-only

• Semi-inclusive collections

• Bundles

• Or a value-based, product-driven model

In this episode, we talk about:

✨ Why more images ≠ better experience

✨ How poor curation can dilute your best work

✨ The trust breakdown that happens when galleries feel “meh”

✨ Why too many choices lead to indecision (and lost sales)

✨ How over-delivering impacts digital galleries, mini sessions, and IPS

✨ The exact gallery ranges we aim for — and why

✨ Real examples from weddings, Santa sessions, and our in-person sales room


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Instagram:@brittanyeliseofficial@brittanyelisephotography@thephotographersframer

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Looking for a coach?[https://brittanyelise.myflodesk.com/zjhog03rix](https://brittanyelise.myflodesk.com/zjhog03rix)

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Mastermind Links: Ready to cut the BS education and lean into a proven blueprint that’s scaled 150+ service-hearted photographers to multi–six figures with products — not their time?

Brittany’s 10-week group coaching mastermind offers high-touch, live coaching with a structured curriculum — plus the exact tools and strategies she still uses in her own business today.

Join the waitlist:

[https://leveragingtoluxury.brittanyelise.com](https://leveragingtoluxury.brittanyelise.com)

Want to know how LTL is unlike any other program?[https://vimeo.com/1038716679](https://vimeo.com/1038716679)

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Struggling to understand why the market feels so challenging right now?

This workshop, recorded by Brittany and Zach in 2022, breaks down exactly what happened post-COVID — and what you can do next.

Part 1:[https://vimeo.com/781168379/41e22ccd1c](https://vimeo.com/781168379/41e22ccd1c)

Part 2:[https://vimeo.com/781568441/9d40d03d2f](https://vimeo.com/781568441/9d40d03d2f)

The Past 5 Years:[https://www.canva.com/design/DADy_fuJab0/VWqtCZhbFvzDN1dkNBZ2WA/view](https://www.canva.com/design/DADy_fuJab0/VWqtCZhbFvzDN1dkNBZ2WA/view)

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Love and HustleBy Brittany and Zach

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