Passle CMO Series Podcast

Episode 120 - Emily Rogers of Norton Rose Fulbright on Instilling a Growth Mindset in Legal Marketing

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In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated. 


This episode of the CMO Series Podcast brings you a conversation with Emily Rogers, Chief Marketing and Business Development Officer at Norton Rose Fulbright US, as she shares her unique journey to becoming a CMBDO. Emily sits down with Will Eke to discuss the transformative power of cultivating a growth mindset, as well as a strong team culture, and its far-reaching impact on retention and the overall success of the firm.

Emily and Will explore: 

  • Emily’s journey to her current role as CMO at Norton Rose
  • The moment Emily realized the importance of a growth mindset
  • How the approach translates to the team and how to go about instilling that in the firm’s culture
  • Key activities and programs that help drive that growth mindset
  • The impact on recruitment and employee retention, and across the wider firm
  • Managing a multigenerational workforce and the challenges to building a great team culture
  • Advice for marketing and BD leaders looking to instill a growth mindset within their team

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