Episode # 120. On today’s episode the Road 2 Retail team speaks with Alex Gelbert Cofounder and CEO of Let There Be. Alex shares his insights on the importance of innovation in healthcare products and how to best utilize video to communicate innovation to the end consumer. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel-    / @road2retail327  . Plus- give us a follow on LinkedIn. Among the topics covered with Alex today include:

• The importance of innovation in healthcare products and how best to communicate innovation to the consumer: the art of storytelling and explaining the science clearly are paramount

• How to best educate the consumer on Amazon. Imagine you are the shopper – what process do you follow and what do you want to learn when in the shopping process?

• A detailed discussion about how to best utilize video to educate consumers and how you can manage production costs

• Consumer health trends in 2025: What Alex is seeing and some of the sources his firm finds useful

• An F1 fan and a Williams supporter. Pulling for the “challenger brand”- just the way we like it!

Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!