Jeremy Dunn has been around cycling for roughly two decades. In that time he has had a hand in some pretty cool culture moving creative projects within the cycling industry. Founder of The Athletic (socks) and Embrocation magazine, Jeremy has directed or edited work for SRAM, Rapha, Bicycling Magazine, Rouleur, Specialized and now he wears the Marketing hat for Smith Optics. This was a treat to speak with someone who has inspired me for many years. We also go on quite a tangent on 1970s cinema. Enjoy!