When your clients leave your office, where do you want them to go?

This was the question I asked an advisor the other day who is struggling with his “why.”

They should be so motivated to do what? Go home? Go to lunch? Go take a nap? Go back to work? Go wait for you to call in 90 days? Go watch the business news and market commentary? What I’m really asking is … What do you inspire them to do? Who do you inspire them to become?

When you know where they should want to go, you’ll know what business you’re really in.

Thank you,

Dennis Moseley-Williams