http://fizzleshow.co/121 - It’s stupid how simple it should be. If you want a successful business, make something people want enough to pay you money for it. Duh, right? In practice, however, it is dubious and complex, requiring enough art, science and faith that we might as well call it alchemy. Here's a 45m conversation about that very topic. If you listen to it, you'll know how, exactly, you're supposed to make something people want. Enjoy!