CNN. John Oliver. Al Jazeera. FOX.

These are but a few of the networks that have featured today’s McMethod Podcast interviewee.

Double best-selling author and PR specialist Peter Shankman is here to shed light on how to leverage the power of public relations.

The best thing about getting on television is that the second you get on it,

All the rest of the television networks want you too. 

You’ll learn how television networks all talk to eachother and will also want you…

…letting you duplicate your initial efforts.

Peter knows who to contact,

Where to find them, 

And how to reach out to them cold.

He’s here to share the wisdom and let you know how to do it too.

Because reaching out and doing PR is actually very easy.

It just takes some minimal daily effort.

And who doesn’t want prestigious mentions from world class companies?

Peter believes that between his publications outreach and Twitter, it’s not hard to figure out what people are talking about and how to reach out to them.

Listen in to this episode to find where your industry trends are, who the best people are to contact, what to say to them and all else you will need to make a bulletproof authority building PR strategy.

You’ll wonder why you never did it sooner.

In this episode, you’ll discover:

* how to locate and then contact the PR specialists that can help you most (plus word for word emails to use)

* Peter’s social networking strategy to staying on top of his PR campaigns (it’s about who you know in PR)

* the exact time to reach out to journalists to hone relationships and keep yourself loaded with prime time opportunities

* where to find stories to feature yourself on top publications (learn easy ways to generate tons of useful topics to pitch)

* the best way to outsource your PR outreach (learn the exact things not to do so your VAs can avoid from the start)

Mentioned:

* Help A Reporter (A PR essential from Peter)

* Shankman.com

* email him at [email protected]

* contact him at @PeterShankman anywhere

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre: It’s John McIntyre here, the auto responder guy. I’m here with Peter Shank man. I met Peter couple of years ago in Bangkok, places at … circle at one of their conferences which was a good fun, but we haven’t actually spoken much. We actually had lunch that day. I don’t know if you remember that Peter.

Peter Shankman: I remember, yeah.

John McIntyre: You remember okay. You were telling me maybe skydiving, some crazy air going on.

Peter Shankman: I saw the crazy air going on.

John McIntyre: So, we haven’t really spoken much since that was three years ago, but recently I was thinking, I want to get, I want to have you know trying to look for … Boston my authority and social prove, especially among hire take lines, one of the service-based, marketing sales funnel, that kind of thing. So, I was thinking one way to do that is to get not just featured on new sites like New York Times, The Wall Street Journal but to have them, yet have their logos on my site so I can take as .. not and  everyone seen that you know once that to happen and I thought about doing it before and I found the guy, he said he’d do for 5 brand. They will do whole PR portion get to all these ...