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Episode 121: Product Marketers & ABM: Personalization, Challenges & Strategy
In this episode of #TheGTMPack podcast, we interview Daniel Viana, Senior Product Marketing Manager at Applyboard, based in Toronto, Canada.
In this conversation, we dig into:
💡 How Product Marketers Drive ABM Success – Aligning messaging, ICP definition, & sales enablement.
💡 Personalization at Scale – How PMMs shape tailored content and campaigns for key accounts.
💡 Breaking the ABM Stigma – Addressing GTM challenges & positioning ABM as a growth driver.
& more!
#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #ABM
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By AssetmuleIn this episode of #TheGTMPack podcast, we interview Daniel Viana, Senior Product Marketing Manager at Applyboard, based in Toronto, Canada.
In this conversation, we dig into:
💡 How Product Marketers Drive ABM Success – Aligning messaging, ICP definition, & sales enablement.
💡 Personalization at Scale – How PMMs shape tailored content and campaigns for key accounts.
💡 Breaking the ABM Stigma – Addressing GTM challenges & positioning ABM as a growth driver.
& more!
#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #ABM