In this captivating episode of the weekly pickleball podcast, Tito Machado, CEO of DUPR, speaks openly and honestly about the recent criticism and bad press facing DUPR. He addresses the concerns head-on to reassure the community, emphasizing transparency and the company's commitment to accuracy and fairness in pickleball ratings. Tito unpacks the reasons behind controversial algorithm changes, explaining why the shifts were necessary to tackle rating inflation and ensure a healthier competitive environment. Listeners will gain rare insight into the challenges DUPR faces, the feedback they've taken seriously, and the innovative solutions coming to improve player experience. This episode offers an unfiltered look at the future of pickleball rankings, with Tito’s candidness adding trust and clarity for pros and amateurs alike.