Episode # 123. On today's show we spend time with Allison Ball. Alli is founder of Food Biz Wiz and the creator of Retail Ready. The discussion centers around some of the errors emerging brands tend to make as they move to expand their business to retail. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow on LinkedIn. Topics covered today include: - Don't skip the strategy stage and jump right to selling. Strategy is your road map of what you will, and won't, do to grow- Why a brand can't use their DTC selling approach when dealing with a buyer at a retailer- As a former buyer, Alli shares what she looked for in a brand before bringing it into her set- The importance of persistent, but professional, follow up. 80% of sales take five follow ups to close a sale!- Why she admires the Golden State WarriorsSupport us by supporting our sponsorsEagle Labs: Contract manufacturing of OTC and HBA products: https://www.eaglelabsinc.com Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!