Passle CMO Series Podcast

Episode 124 - Brianna Leung of Much Shelist on How a Law Firm Strategy is Made

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Marketers and Business Development professionals are crucial to the success of a law firm's strategy, yet for many, the way firms create their strategy remains a mystery. 


On this episode of the CMO Series Podcast, Alistair Bone welcomes Brie Leung, Chief Strategy Officer at Much Shelist, to help demystify the strategic planning process and discuss the role of a Chief Strategy Officer in designing and executing an effective law firm strategy.

Brie and Ali discuss:

  • How a law firm strategy happens and the steps to creating one
  • How Brie came to her role as Chief Strategy Officer, and the moment she realized she was able to add real value to a firm
  • The ‘design process’ and why Brie refers to it in that way
  • The definition of an effective strategy
  • How to start implementing a strategic plan
  • The process of keeping to the plan in the medium to long term
  • How to tell if you are successful with a strategic plan
  • Advice for those trying to improve the way their firm designs and executes a strategy

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