December 19, 2023

Episode 124 - Brianna Leung of Much Shelist on How a Law Firm Strategy is Made

34 minutes

Marketers and Business Development professionals are crucial to the success of a law firm's strategy, yet for many, the way firms create their strategy remains a mystery.

On this episode of the CMO Series Podcast, Alistair Bone welcomes Brie Leung, Chief Strategy Officer at Much Shelist, to help demystify the strategic planning process and discuss the role of a Chief Strategy Officer in designing and executing an effective law firm strategy.

Brie and Ali discuss:

How a law firm strategy happens and the steps to creating one

How Brie came to her role as Chief Strategy Officer, and the moment she realized she was able to add real value to a firm

The ‘design process’ and why Brie refers to it in that way

The definition of an effective strategy

How to start implementing a strategic plan

The process of keeping to the plan in the medium to long term

How to tell if you are successful with a strategic plan

Advice for those trying to improve the way their firm designs and executes a strategy

...more

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December 19, 2023

Episode 124 - Brianna Leung of Much Shelist on How a Law Firm Strategy is Made

34 minutes

Marketers and Business Development professionals are crucial to the success of a law firm's strategy, yet for many, the way firms create their strategy remains a mystery.

Brie and Ali discuss: