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January 09, 2024

Episode 126 - Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development

25 minutes

Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to find out what it takes to build an effective, globally-minded approach to legal business development.

Nicole and Will discuss:

The importance of BD in today’s firms and what is driving that

How Nicole came to her role at Dentons and how the role and approach to Legal Marketing and Business Development have progressed throughout that career journey

Denton’s Global Growth Program and the goals for that initiative

The biggest changes that clients and firms need to make to see the value of marketing and business development

How to tailor the BD approach to suit a unique structure and the opportunities and challenges that arise from that

Advice for marketing leaders wondering how they can build a more modern and effective BD function

...more

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