Passle CMO Series Podcast

Episode 126 - Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development

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Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to find out what it takes to build an effective, globally-minded approach to legal business development.


Nicole and Will discuss:

  • The importance of BD in today’s firms and what is driving that
  • How Nicole came to her role at Dentons and how the role and approach to Legal Marketing and Business Development have progressed throughout that career journey
  • Denton’s Global Growth Program and the goals for that initiative
  • The biggest changes that clients and firms need to make to see the value of marketing and business development
  • How to tailor the BD approach to suit a unique structure and the opportunities and challenges that arise from that
  • Advice for marketing leaders wondering how they can build a more modern and effective BD function
    • ...more
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