The Marketing Corner with Shawn Campbell

Episode #127: Making the Tough Decision: Protecting Your Brand at All Costs


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I recently had to make a tough decision on a situation, but it was the only decision to make. I had to protect my brand, my business and my own reputation by severing ties to a commitment I had made with a local event. The event itself is admirable and significant to the local economy. The sponsor behind this event - not so much. 


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The Marketing Corner with Shawn CampbellBy Shawn Campbell | CMO