Passle CMO Series Podcast

Episode 128 - Melodie Tilley of FordHarrison on Creating A Culture Of Human Connection In Legal Marketing


Listen Later

While remote and hybrid working has become the norm for many, establishing real human connections can be a challenge. Creating a culture of meaningful connection and collaboration in a law firm requires intention.

 

Eugene McCormick is lucky to welcome someone who has not only created a culture of human connection within the legal marketing and BD team, but across the entire firm and multiple geographies. Melodie Tilley, Chief Client Development Officer at FordHarrison, joins the CMO Series Podcast to share her insights on how to do it effectively.

 

Melodie and Eugene discuss:

  • The point in Melodie’s career she realized the importance of human connection and creating a culture that enables that to happen 
  • How to successfully run internal and external events that build connections and collaboration 
  • The challenges and barriers to success in getting those events off the ground
  • How physical events align with content strategy and other marketing and BD activities
  • How coaching programs are helping foster human connections across the business
  • The impact on the marketing team and the wider firm 
  • Advice for other marketing and BD leaders looking to create more opportunities for human connection in their firm
  •  

     

    ...more
    View all episodesView all episodes
    Download on the App Store

    Passle CMO Series PodcastBy Passle

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    4 ratings


    More shows like Passle CMO Series Podcast

    View all
    Pivot by New York Magazine

    Pivot

    9,499 Listeners

    On The Merits by Bloomberg Industry Group

    On The Merits

    32 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,453 Listeners

    FT News Briefing by Financial Times

    FT News Briefing

    677 Listeners

    What Next | Daily News and Analysis by Slate Podcasts

    What Next | Daily News and Analysis

    2,394 Listeners

    Americast by BBC News

    Americast

    728 Listeners

    The Lawyer Podcast by The Lawyer

    The Lawyer Podcast

    1 Listeners

    The Matt Walker Podcast by Dr. Matt Walker

    The Matt Walker Podcast

    906 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,148 Listeners

    ZOE Science & Nutrition by ZOE

    ZOE Science & Nutrition

    2,072 Listeners

    The Rest Is Entertainment by Goalhanger

    The Rest Is Entertainment

    906 Listeners