The multifamily industry has no shortage of new products and services promising to enhance leasing and living. Mohammad Akhlaghi, a serial entrepreneur and co-founder and CEO of Plugzio, joins Matt and Courtney to talk about the start-up game. According to Mohammad, who has been recognized as one of the Top 30 under 30 in BC Business and also pitched on Canada's Dragons' Den TV show, it all starts with identifying a problem, gauging the demand to solve the problem, and having the stamina to see it through. In this lively conversation, he emphasizes the need to stay curious, keep people close who will challenge and complement your strengths and be prepared to fail. There's even a business idea in there, but you've been sworn to secrecy!