CELab: The Customer Education Lab

Episode 129 - Mindy Barenblat - So Much Joy in Pricing

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How do we price our Customer Education programs? It's a hugely challenging task, even for the experienced - and one that CELab listeners have asked for!

We welcome Mindy Barenblat to the show - an Austin-based an education & enablement strategist and consultant, formerly GM/VP of Education Service at Blackbaud and Eloqua. Tune as we discuss:

  • Subscription-based learning model with ala carte options
  • Integrating training with product sales
  • Pricing and packaging for software products
  • Integrating training with product sales.
    • ...more
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    CELab: The Customer Education LabBy CELab
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