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Episode Notes: 

Does your business claim to provide “Best in class”, “Ranked #1” or even “world-class” service?

Are you constantly measuring your CSI scores against some bogus benchmark, hoping that the higher the score, the better your business will be?... and if so, how is that working for you?

Is it possible you’re focusing on the wrong definition of “service” to begin with?

This week, we're re-sharing an episode from last year, that dives into the multiple meanings of what “service” is, why we focus on the one that is just the table stakes for doing business in most every industry, but rarely moves the needle towards success.

Instead, we need to understand what “being of service” is, what impact it can have on our customers, our community, even our veterans and how it can reshape our thoughts on what really makes a difference!

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