Alt-Minds is the transmedia entertainment experience from Orange and Lexis Numerique http://www.alt-minds.com/

Robert speaks with Stephane Adamiak from Orange Content Division about how the project has been designed and executed - including the decision to make parts of the experience pay-to-play.

http://www.transmedialab.org/

https://twitter.com/Sarn

https://twitter.com/robpratten