Profitero’s Keith Anderson speaks to Darcy Reifenberger of BzzAgent, by dunnhumby, a leader in word-of-mouth marketing. Darcy recently helped launch BzzReviews, which helps brands generate product reviews.
In this new episode, Keith and Darcy discuss the importance of word-of-mouth marketing at the digital shelf, how brands can incentivise loyal customers to leave ratings and reviews, and why authenticity is so key.

Profitero’s Keith Anderson speaks to Darcy Reifenberger of BzzAgent, by dunnhumby, a leader in word-of-mouth marketing. Darcy recently helped launch BzzReviews, which helps brands generate product reviews. In this new episode, Keith and Darcy discuss the importance of word-of-mouth marketing at the digital shelf, how brands can incentivise loyal customers to leave ratings and reviews, and why authenticity is so key.

Episode 13: Customer Advocacy At The Digital Shelf

Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to discuss the key eCommerce trends impacting the CPG and retail sector today.
 
Targeted at retail and CPG leaders, we’ll be discussing major market developments, interviewing industry experts and operators, as well as sharing insights and strategies for improving performance in the online channel.

Business

Technology

Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to discuss the key eCommerce trends impacting the CPG and retail sector today. Targeted at retail and CPG leaders, we’ll be discussing major market developments, interviewing industry experts and operators, as well as sharing insights and strategies for improving performance in the online channel.

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Episode 13: Customer Advocacy At The Digital Shelf

Episode 13: Customer Advocacy At The Digital Shelf