The Profitero Podcast

Profitero’s Keith Anderson is joined by Andrew Lipsman, Principal Analyst at eMarketer. Keith and Andrew discuss the origin of Prime Day and its significance to Amazon, Prime Day’s evolution from a single day promotional event to multi-day, what it means for Amazon’s retail competitors and participating brands, and their Prime Day 2019 predictions.

In this episode, Profitero’s Andrew Pearl is joined by eCom veteran Neel Arora (Neel’s career spans time at PepsiCo, Amazon and Nestle). Andrew and Neel cover the eternal questions of eCommerce covering the incrementality issue, and what’s the ROI of my eCommerce investment?

In this episode, Keith is joined by Chris Barnes, SVP, Corporate Development & Solutions Delivery at Syndigo (formerly Gladson, WebCollage, FSEnet, Nutritionix, ItemMaster and Edgenet).

Keith and Chris provide their perspectives on the wave of mergers, acquisitions and consolidation in the broader eCommerce ecosystem for retailers and brands. They also discuss what good content looks like, who gets to define what “good” is, and share lessons they’ve learned about how creating, managing, syndicating and analyzing content can be more efficient and effective.

In this episode, Keith is joined by Natalie Berg and Miya Knights, co-authors of the new book Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce.

 

Keith is joined by Olga Yurovski, founder and Chief Executive Officer of Shopperations, a Marketing System of Record for the Retail and Consumer Packaged Goods industry. She is an industry veteran with more than 15 years of experience working for Fortune 500 companies in brand marketing, product marketing and shopper marketing capacities. Her journey from a corporate marketing world to a land of marketing technology startups gave Olga a unique opportunity to speak with hundreds of shopper marketers from dozens of CPG companies.

Olga shares the story of founding Shopperations to help shopper marketers more effectively and efficiently budget, plan, and execute. The convergence of shopper marketing disciplines with eCommerce, and how brands’ organizational structures, toolkits and processes may need to evolve to preserve deep and direct relationships with consumers.

Have a question for Olga? She can be reached at [email protected].

In this episode, recorded live from Shop.org in Las Vegas, Keith is joined by Eric Bisceglia, VP, Go to Market at Voysis.

Previously, Eric served as VP of Product and Marketing at Attend, an event technology startup that was acquired by Event Farm. Prior to that, he held leadership roles at LogMeIn in product and marketing, most recently serving as VP of eCommerce where he was responsible for the company’s web strategy and online sales.

Keith and Eric cover voice AI, as well as machine learning and AI as it applies to eCommerce and retail more broadly. They also discuss other themes and trends they were hearing at the event.

The FMI and Nielsen forecast that 70% of US shoppers could be buying groceries online by as early as 2022. But how should CPG businesses be preparing for this seismic shift?

Keith Anderson is joined by Oskar Kaszubski, a global eCommerce leader with 15 years of experience leading digital transformation for Fortune 100 companies (including Mondelez and Kimberly-Clark), mid-size and start-ups. Currently, Oskar is VP, eCommerce Acceleration at Kellogg’s where he’s responsible for future-proofing global company growth via eCommerce and digital business innovation.

Keith and Oskar discuss how to define the scope and lead digital transformation to position eCommerce for success (in terms of what to do but equally what not to do), the outlook for online grocery growth, as well as some of Oskar’s observations on specific technologies that are changing how consumers engage with retailers and brands.

At the start of the year, Forbes magazine called 2017 ‘the year of voice’ and study after study points to the phenomenal growth of voice-activated devices.

In this new episode, Keith Anderson is joined by Eric Bisceglia, VP of Go-to-Market at voice technology platform Voysis, which enables brands and retailers to add their own voice interface to a website or mobile app.

Keith and Eric cover what has driven voice adoption and where we are on the maturity curve, some of the decisions that retailers and brands are grappling with, as well as fresh new insight from a recent Voysis study which looks at the intersection of mobile and voice.

As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales

volume during times of the year that historically may not have been seasonal peaks. 

In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.

The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven

events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important,

as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as

Amazon Media Group (AMG).

As eCommerce continues to evolve and disrupt newer online categories like food and grocery, the path to success demands different strategies, skillsets, and capabilities.

In this episode Keith Anderson is joined by Tim Madigan, Vice President of eCommerce at Tyson Foods, a Profitero customer. Tim began his career at Procter & Gamble and then joined SC Johnson where he created and built out their eCommerce strategy and capability.

Keith and Tim discuss what it was like to play a pioneering role in establishing an eCommerce capability at some of the world’s leading CPG companies, what that team, capability and strategy ultimately looked like, as well as factors that are unique and different about leading eCommerce for a company that sells perishables instead of shelf stable products.