The Profitero Podcast

By Profitero

Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to d... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Profitero Podcast:

How many episodes does The Profitero Podcast have?

The podcast currently has 65 episodes available.

The Profitero Podcast episodes:

July 18, 2017 Episode 38: Trading with Amazon – Building a Profitable Relationship
On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity for suppliers.

Andrew Pearl, Profitero’s Director of Strategy & Insights EMEA talks with Jack Webb who has recently joined Profitero as a Strategy & Insight Analyst. Prior to Profitero, Jack worked for ACCO Brands where he developed an expertise in Amazon Marketing Services.

In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Andrew and Jack also discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.
...more
37min
July 11, 2017 Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win
eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer).
Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia’s SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing.
The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal – not just on Amazon.
...more
47min
June 27, 2017 Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery
In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce, Recode. They discuss what the potential Amazon acquistion of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.
...more
38min
June 16, 2017 Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity
eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital.
In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.
Keith and Danny discuss the recent Profitero-Nielsen white paper ‘How Alcohol Brands Can Tap the eCommerce Opportunity’ and cover the maturity level for the online alcohol category versus other CPG categories, the various online delivery models and what’s driving growth, and what alcohol brands should be doing today to plan for the future.
...more
30min
April 26, 2017 Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?
Online grocery shopping is widely regarded as the fastest growing segment in the overall grocery retail market. A recent report by FMI-Nielsen projects that online grocery spending could increase from 4.3 percent of total U.S. food and beverage sales currently to as much as 20 percent by 2025 – a $100 billion market opportunity.
Profitero’s SVP Strategy and Insights Keith Anderson is joined by Nilam Ganenthiran, Chief Business Officer at Instacart, the leading online grocery platform in the US.
Keith and Nilam discuss the state of online grocery in the US and how it compares to other more mature markets like the UK, some of the economic realities and challenges of online grocery overall, the distinctions between different grocery models (delivery versus click and collect), and what’s on the horizon on both the demand and supply chain side for online grocery.
...more
53min
April 26, 2017 Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?
Online grocery shopping is widely regarded as the fastest growing segment in the overall grocery retail market. A recent report by FMI-Nielsen projects that online grocery spending could increase from 4.3 percent of total U.S. food and beverage sales currently to as much as 20 percent by 2025 – a $100 billion market opportunity.
Profitero’s SVP Strategy and Insights Keith Anderson is joined by Nilam Ganenthiran, Chief Business Officer at Instacart, the leading online grocery platform in the US.
Keith and Nilam discuss the state of online grocery in the US and how it compares to other more mature markets like the UK, some of the economic realities and challenges of online grocery overall, the distinctions between different grocery models (delivery versus click and collect), and what’s on the horizon on both the demand and supply chain side for online grocery.
...more
53min
February 23, 2017 Episode 33: Emerging Brands and the Online Opportunity
The online channel represents a massive opportunity for new and emerging brands, enabling challenger brands to grab a disproportionate share of the market.
Profitero’s SVP Strategy and Insights Keith Anderson is joined by Arnold Ventura, VP of Business Development at Califia Farms, a plant-based beverage manufacturer in California (which also happens to be a Profitero customer).
Keith and Arnold discuss the many opportunities and challenges for both incumbent and emerging brands in the online channel, supply chain logistics and economic complexity for CPGs – particularly in the beverage category, as well as some of the opportunities for brands in going DTC (direct-to-consumer).
Arnold was also generous enough to offer our podcast audience a special discount code to try Califia products. If you go to califiafarms.com, use promo code Profitero20 and receive a 20% discount on your order.
...more
31min
February 23, 2017 Episode 33: Emerging Brands and the Online Opportunity
The online channel represents a massive opportunity for new and emerging brands, enabling challenger brands to grab a disproportionate share of the market.
Profitero’s SVP Strategy and Insights Keith Anderson is joined by Arnold Ventura, VP of Business Development at Califia Farms, a plant-based beverage manufacturer in California (which also happens to be a Profitero customer).
Keith and Arnold discuss the many opportunities and challenges for both incumbent and emerging brands in the online channel, supply chain logistics and economic complexity for CPGs – particularly in the beverage category, as well as some of the opportunities for brands in going DTC (direct-to-consumer).
Arnold was also generous enough to offer our podcast audience a special discount code to try Califia products. If you go to califiafarms.com, use promo code Profitero20 and receive a 20% discount on your order.
...more
31min
February 13, 2017 Episode 32: The Digital Democratization of Retailing and More
...more
34min
February 13, 2017 Episode 32: The Digital Democratization of Retailing and More
...more
34min

FAQs about The Profitero Podcast:

How many episodes does The Profitero Podcast have?

The podcast currently has 65 episodes available.