Profitero’s Keith Anderson is joined by Andrew Lipsman, Principal Analyst at eMarketer. Keith and Andrew discuss the origin of Prime Day and its significance to Amazon, Prime Day’s evolution from a single day promotional event to multi-day, what it means for Amazon’s retail competitors and participating brands, and their Prime Day 2019 predictions.

Episode 48: Prime Day: Its Evolution, and Implications for Brands

Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to discuss the key eCommerce trends impacting the CPG and retail sector today.
 
Targeted at retail and CPG leaders, we’ll be discussing major market developments, interviewing industry experts and operators, as well as sharing insights and strategies for improving performance in the online channel.

Business

Technology

Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to discuss the key eCommerce trends impacting the CPG and retail sector today. Targeted at retail and CPG leaders, we’ll be discussing major market developments, interviewing industry experts and operators, as well as sharing insights and strategies for improving performance in the online channel.

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Episode 48: Prime Day: Its Evolution, and Implications for Brands

Episode 48: Prime Day: Its Evolution, and Implications for Brands