In this episode, Profitero’s Andrew Pearl is joined by eCom veteran Neel Arora (Neel’s career spans time at PepsiCo, Amazon and Nestle). Andrew and Neel cover the eternal questions of eCommerce covering the incrementality issue, and what’s the ROI of my eCommerce investment?

In this episode, Profitero’s Andrew Pearl is joined by eCom veteran Neel Arora (Neel’s career spans time at PepsiCo, Amazon and Nestle). Andrew and Neel cover the eternal questions of eCommerce covering the incrementality issue, and what’s the ROI of my eCommerce investment?

In this episode, Profitero’s Andrew Pearl&nbsp;is joined by eCom veteran Neel Arora&nbsp;(Neel’s career spans time at PepsiCo, Amazon and Nestle). Andrew and Neel cover the eternal questions of eCommerce covering the&nbsp;incrementality issue, and what’s the ROI of my eCommerce investment?

Episode 47: The Eternal Questions of eCommerce Covering Incrementality, ROI and How to Win

Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to discuss the key eCommerce trends impacting the CPG and retail sector today.
 
Targeted at retail and CPG leaders, we’ll be discussing major market developments, interviewing industry experts and operators, as well as sharing insights and strategies for improving performance in the online channel.

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Technology

Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to discuss the key eCommerce trends impacting the CPG and retail sector today. Targeted at retail and CPG leaders, we’ll be discussing major market developments, interviewing industry experts and operators, as well as sharing insights and strategies for improving performance in the online channel.

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Episode 47: The Eternal Questions of eCommerce Covering Incrementality, ROI and How to Win

Episode 47: The Eternal Questions of eCommerce Covering Incrementality, ROI and How to Win