Whether you're looking for innovative ideas or practical tips, this episode offers valuable insights for a thriving front end. Gain expert insights from Megan Baccam, Director, Product Management at McKesson, and Russell Gong, Co-founder of Cabinet Health. Listeners will discover how independent pharmacies can leverage private-label products to boost patient care and business growth in this episode of Independent Insights. 

This episode dives into Foster & Thrive, McKesson's over-the-counter private brand. Learn actionable strategies for improving margins, attracting new customers, and enhancing your front-end growth. 

Host
Suzanne Feeney, PharmD
VP, Pharmacy Retail Operations
McKesson, Health Mart

Guests
Vanessa Thompson, PharmD
Sr. Manager, Marketing
McKesson, Health Mart

Megan Baccam
Director, Product Management
McKesson

Russell Gong
Co-Founder
Cabinet Health

Resources
Health Mart Pharmacies can learn more about Foster and Thrive at https://www.fosterandthrive.com/ and Front End Insights at my.healthmart.com/purchasing/front-end-insights

Episode 7: Marketing Mastery: Transform Your Pharmacy with Proven Strategies
https://podcasts.apple.com/us/podcast/episode-7-marketing-mastery-transform-your-pharmacy/id1753117895?i=1000678415339

The views and opinions expressed in this podcast are those of the guest and do not necessarily represent the views or positions of Health Mart, McKesson or its affiliates or subsidiaries ("McKesson”). The information provided herein is for informational purposes only and does not constitute the rendering of clinical, legal or other professional advice by McKesson.