In this episode of Seven Figure Chiro, Dr. Jeff Berard and Kristin dive into one of the most pressing challenges faced by growing chiropractic practices: how to hire, train, and retain high-performing associate doctors. They introduce the CERT Method, a powerful, easy-to-implement system designed to transform new associates into confident, autonomous team players who deliver consistent, high-quality care.

The CERT Method—Communication, Education, Recommendation, Technique—serves as a blueprint to align your associates with your practice philosophy, clinical standards, and patient expectations. Jeff and Kristin walk listeners through each component, sharing real-world experiences, actionable strategies, and the importance of clarity and mentorship.

Whether you're hiring your first associate or refining your onboarding process, this episode offers a proven path to improve patient retention, team culture, and scalability.

Key Takeaways:

• Why associates struggle to match your clinic’s standard without clear systems

• How to assess and improve associate communication and rapport-building

• The critical role of patient education and aligned treatment philosophy

• How to ensure care recommendations match your clinic’s model

• The importance of technique congruence and code utilization

• Implementing the CERT checklist: observation, documentation, and one-on-one feedback

Action Step:Implement the CERT Method with your next associate hire and use the performance review process to build confidence, autonomy, and alignment from day one.