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Episode 13: Managing Sponsor Communications and a New Stadium Opening
In this episode of the Sports PR Huddle, we’re joined by guest Carey Marin discuss the intricacies of managing communications for major sports projects, particularly stadium openings.
Some of the projects Carey (President and CEO of Purpose Media Group) has worked on:
SoFI Stadium (LA Rams and LA Chargers)
Levi’s Stadium (San Francisco 49ers)
AT&T Stadium (Dallas Cowboys)
American Airlines Center (Dallas Mavericks)
Lenovo Center (Carolina Hurricanes)
We discuss the importance of storytelling, building trust with ownership groups, and simplifying complex narratives for media and fans. The conversation delves into the challenges of financing, public perception, and the role of community engagement in shaping successful PR strategies.
Top 5 listener takeaways should you tune-in
- Trust is essential in high-stakes communications as every stadium project has unique challenges.
- Simplifying complex narratives is crucial for media coverage. Financing complexities require clear communication strategies.
- Engaging fans through storytelling enhances connection, but community engagement is vital for project success.
- Listening to both ownership and fans shapes effective communication.
- Innovative PR strategies can leverage technology but buy-in critical; public perception can shift with effective PR efforts.
Notable Timestamps
00:00 Introduction to Sports PR and Stadium Communications
02:43 The Complexity of Stadium Projects
05:37 Building Trust with Ownership Groups
08:12 Navigating Media Coverage and Financing
10:35 Simplifying Complex Narratives for Fans
13:08 Establishing Early Wins in PR
15:59 Shifting Narratives Beyond Team Performance
18:24 Community Engagement and Public Sentiment
21:05 Managing Public Relations During Controversial Projects
23:40 Mini Campaigns for Diverse Audiences
26:17 Creative Storytelling in Stadium Projects
26:58 Connecting Fans to Projects
31:06 Navigating Public Opinion and PR Strategies
35:55 Combating Misinformation and Fan Engagement
40:38 Managing Corporate Partnerships and Fan Experience
43:15 Trends in Mixed-Use Developments
45:16 Challenges in Stadium Projects
47:04 Key Advice for Sports PR Professionals
View all episodes
By Miller PR SolutionsIn this episode of the Sports PR Huddle, we’re joined by guest Carey Marin discuss the intricacies of managing communications for major sports projects, particularly stadium openings.
Some of the projects Carey (President and CEO of Purpose Media Group) has worked on:
SoFI Stadium (LA Rams and LA Chargers)
Levi’s Stadium (San Francisco 49ers)
AT&T Stadium (Dallas Cowboys)
American Airlines Center (Dallas Mavericks)
Lenovo Center (Carolina Hurricanes)
We discuss the importance of storytelling, building trust with ownership groups, and simplifying complex narratives for media and fans. The conversation delves into the challenges of financing, public perception, and the role of community engagement in shaping successful PR strategies.
Top 5 listener takeaways should you tune-in
- Trust is essential in high-stakes communications as every stadium project has unique challenges.
- Simplifying complex narratives is crucial for media coverage. Financing complexities require clear communication strategies.
- Engaging fans through storytelling enhances connection, but community engagement is vital for project success.
- Listening to both ownership and fans shapes effective communication.
- Innovative PR strategies can leverage technology but buy-in critical; public perception can shift with effective PR efforts.
Notable Timestamps
00:00 Introduction to Sports PR and Stadium Communications
02:43 The Complexity of Stadium Projects
05:37 Building Trust with Ownership Groups
08:12 Navigating Media Coverage and Financing
10:35 Simplifying Complex Narratives for Fans
13:08 Establishing Early Wins in PR
15:59 Shifting Narratives Beyond Team Performance
18:24 Community Engagement and Public Sentiment
21:05 Managing Public Relations During Controversial Projects
23:40 Mini Campaigns for Diverse Audiences
26:17 Creative Storytelling in Stadium Projects
26:58 Connecting Fans to Projects
31:06 Navigating Public Opinion and PR Strategies
35:55 Combating Misinformation and Fan Engagement
40:38 Managing Corporate Partnerships and Fan Experience
43:15 Trends in Mixed-Use Developments
45:16 Challenges in Stadium Projects
47:04 Key Advice for Sports PR Professionals