HEADS UP- this episode is FIRE and DOES contain swears. You’ve been warned.

A pivot. If you’ve been watching me at all, I’m sure it’s left a few “what the hell is she doing?!” questions… and believe me, I get it. Since leaving Beachbody in October I’ve been redefining who I am, who my business serves and how to best explain that. I’d say I’m sorry for the confusion, but really I’m not. It’s part of life, part of this messy imperfect thing called entrepreneurship and I’m happy to openly display my pivoting, transitioning, figuring this thing out. 

First - I hope this gives you permission to ALSO pivot, start imperfectly, go “hey you know what - who I was or what I was doing isn’t working any more… so I’m going to change it”.

Second- what’s the pivot? Well, I looked back at my last three years of coaching and thought about the handful of women I truly enjoyed working with. I searched for patterns, traits, personalities. It is SO tempting as a coach to want to say "I serve everyone! All are welcome!" when the reality is if I don't focus on specifics, I'll serve no one. It's that one-size-fits-all type diet that I detest and never works.

Here's what I came up with:

Women- I have served men before and have some amazing male clients. No matter how amazing those men are, it changes the group dynamic for women when men are involved. It’s just the truth.

Women knowing they’re made for more- that could be ANYTHING (mom, wife, physically, emotionally, career). Women who want to up-level but already have a ton of shit on their plate.

Working moms- yes, I’ve served singles, men, SAHMs but the ones who by far jive with me best are working moms. Will I work with folks outside of that? Perhaps, if it’s a REALLY good fit for us both.

Working moms who are smart, driven, know HOW to get healthy but WANT a community of like-minded women to support them. As a working mom who is always looking to better myself, that is who I can serve best. I can’t and don’t do it alone, I lean on mentors, friends, personal development. The reason coaching these women is so key to my business is that the ripple effect is MASSIVE.

Empowered women empower women - think of how our workplaces, our homes, our businesses, our marriages and more will change when working moms uncover what a badass they truly are.  When they give themselves permission to shine brighter, be more confident, show there kids and spouse what a badass mommy is - the ripple effect will be huge. YES - I work with the working mom but it NEVER stops there. THAT is the legacy I want to leave with my coaching of working moms.

How I’ll get them there:

By unf$%ing their mindset. Girlfriend, it starts in our head. What we tell ourselves, how we depict getting healthy, the comparison game, quitting on ourselves before we even begin. By building a tribe of women who are ALSO sick and tired of American diet culture, who are ready to up-level in massive ways, who have eachothers backs.

By helping them love their perfectly imperfect body. This begins with first unf$&king your mindset but continues with getting your energy up, moving your body, sleeping, pooping, eating well. This is the nitty gritty that I work on with women I coach.

OWNING your health. YOUR health. Not your mom’s, your judgy neighbors, that friend on Facebook who you compare yourself to. Ownership comes with so many magical things like not giving a damn what others think about you, finally feeling in to what makes YOU light up, dropping the toxic things in your life. Ownership is so freeing.

There will be more to come, but for now - enjoy the ride with me. Stop apologizing for changing. Craft your life. If you're NOT a wor