In this "meta" episode, Jay and Tom podcast about why lawyers should have podcasts. Having a podcast gives you a platform through which to share thought leadership, a way to market your practice, and a means to connect with prospective clients. The discussion focuses on:

Why podcasting for lawyers is one of the most important marketing trends for 2020

Different podcasting formats (solo or guest format)

What you should expect, in terms of benefits and time commitment, from your podcast

The importance of being strategic when starting a podcast by narrowing in on a specific audience

How to make podcasting easy and fun

Why podcasting is a great business development tool