A Quick Summary

Unlock the keys to effective educational governance and marketing strategies in our latest episode! Join Richard Henry, James Dalziel, and James MacDonald as we navigate this topic from Brisbane, Bangkok, and Brussels. We’re honored to welcome Russell Russell Speirs, founder of RS Academics, who enlightens us on the indispensable relationship between school leaders and their boards. Learn from Russell's vast experience in school leadership recruitment and governance consultancy, and discover how good governance can transform educational environments.

Our discussion then shifts toward the future of education governance, addressing the pressing challenges of the current exam-centric systems which exist in many countries. Explore how international schools are pioneering more innovative and inclusive assessment methods that truly reflect the diverse purposes of education. We also touch on the vital need for improved teaching techniques in the Arabic world to foster a stronger appreciation and command of the Arabic language. This segment is a treasure trove of insights for anyone looking to understand the evolving landscape of global education.

Finally, we tackle the intricacies of marketing for international schools, emphasizing the power of customer retention over acquisition. Drawing parallels with luxury goods marketing, we advocate for a personalized, high-touch approach that builds enduring trust with families. Russell shares actionable strategies from his esteemed career, offering a fresh perspective on how educational institutions can enhance their marketing efforts. Don't miss this episode filled with practical advice and visionary ideas for the education sector!

 

Show notes

In this episode…

(0:00:00) - Global Education Trends and Governance Introduction to International Education Podcast, discussing effective governance in school leadership and guest Russell Russell Speirs' work in recruitment and consultancy.

(0:11:18) - Future Directions for Education Governance Exam dominance, lack of innovation, need for better governance, diverse assessment methods, improved Arabic teaching.

(0:16:33) - Effective Marketing in Education Sector Marketing for international schools should prioritize customer retention, exceptional communication and service, and the unique significance of education.

(0:20:55) - Marketing Strategies in School Sector Marketing principles for educational institutions, emphasizing personalized, high-touch approach and lessons from various industries.

 

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