Rebrand 100: The Podcast Series

Episode 13: Why Your Brand’s Story Is More Powerful Than Your Product


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What separates a brand people remember from one they scroll past?


It’s not the logo. It’s not the features. It’s the story.


In Episode 13 of Rebrand 100: The Podcast Series, Edmund Manasan unpacks one of the most underestimated tools in branding: storytelling.


From Taylor Swift’s record-breaking Eras Tour to brands like Liquid Death and Feastables, this episode dives into how narrative builds loyalty, sparks connection, and sets great brands apart from the rest.


Whether you’re a founder, marketer, or creative leader – if you’ve ever wondered why your brand feels flat despite good design and solid products, this is the episode that will help you find your story.


Produced by ASTIGS Design Inc. – Creative-as-a-Service

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Rebrand 100: The Podcast SeriesBy Edmund Manasan