Passle CMO Series Podcast

Episode 130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD

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Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.


On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and its impact on marketing and BD. 

Deborah and Will explore:

  • Deborah’s career journey to her current role at Walker Morris
  • How bid experience can set you up for success in legal BD and the transferable skills it can offer
  • What the bid process looks like end-to-end
  • What success looks like when working on a winning bid strategy
  • How to get lawyers and other firm members on board with the approach
  • Walker Morris’s newly launched website for GCs, and how it came about
  • What the landscape looks like for bids and where Deborah sees it going in the future
  • Advice for marketing leaders looking to create a winning bid strategy and advice for those considering a move into bids
    • ...more
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