When you hear the name Adobe…

What do you think?

Video/image editing softwares and PDF stuff?

Did you know that Adobe has a powerful marketing cloud too?

Creative Cloud is awesome,

But wait til you hear about the Adobe Marketing Cloud,

And its powerful cross-channel marketing benefits.

Patrick Tripp is an email connoisseur over at Adobe,

He’s on the show today to tell us all about Adobe’s marketing cloud,

PLUS some in depth data…

Adobe has some mind blowing data gathered from their own research on cross channel marketing and email.

After this episode,

You’ll know about Adobe’s email marketing capabilities,

..how to better address millennials (because they check their email A LOT)

…the consumer AND the business side of email within the average American’s life.

..and MUCH, much more.

Email in the workplace is on the rise.

It’s pervasive,

And it’s not going anywhere, 

Adobe has joined the party in a big way.

Learn how you can use Adobe to create highly effective emails.

Whether a large company or a one-man show,

Listen in as Patrick Tripp provides some huge takeaways that will surely improve your email marketing.

 

In this episode, you’ll discover:

* what businesses need to do differently to make the most of email in 2016

* the awkward places that the U.S. masses check their email (52% read in bed upon waking!)

* why less is more when it comes to your brand’s emails (learn how to avoid “batching & blasting”)

* how to personalize customer emails and leverage the data your company has gathered up until now

* why email creates a “fear of missing out” and how to make people fear they’re missing out on yours

* how quality far surpasses quantity when it comes to email

* the scary diminishing returns emails possess (learn how to avoid these within your email markeing)

* that to be successful at email, you must understand the individual.. not just the “list”

Mentioned:

* Adobe.com/campaign (learn about Adobe Marketing Cloud)

* blogs.adobe.com (check the email blog section)

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre: It’s John McIntyre here, The Autoresponder Guy; I’m here with Patrick Tripp. Now Patrick’s from Adobe he works on the email team over there and I was surprised to get an email a few weeks ago that apparently he terribly wants to get into obviously start spreading the message about their email marketing projects which, you know, at the time all I thought they have was, you know, was PDFs, it was Adobe Photoshop, it was all the usual stuff that we’ve, you know, pretty much anyone online has probably heard of, but they actually have a suite of – yeah products that are helping people with communication especially email. And email is one of those main channels that they’re helping.

And what they’ve also done is a whole bunch of research which we’ll get into in a minute which, they’ve done the research themselves, so I bet there’s gonna be some interesting data here and, you know, even more important there’s some interesting takeaways that, you know,