It’s that time of year again, when goals start collecting dust and excuses start sounding a little too reasonable. The truth? Most people quietly check out of their business around the holidays and convince themselves they’ll “start fresh” in January. But if you’re serious about building a brand, you can’t afford to disappear every time life gets busy. In this episode, we’re talking about the difference between being committed and being checked out, and how to keep showing up for your goals, your audience, and yourself even when it’s tempting to coast.

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