Send us a text

Have you heard of the multi-purpose lubricant WD-40? Any idea why it’s called WD-40?
I’ll give you a hint: the number is the entire story.

Most of us look at successful products and assume they must have gotten it right the first time — a spark of brilliance, a stroke of luck, a single breakthrough moment. 
But the truth, more often than not, lies in the quiet, unseen grind of countless failed attempts.

In fact, the “40” in WD-40 stands for the 40th formula — after 39 failed tries.
Think about that.
What would you have done  after your 12th attempt had failed?
Or 27th?
Or 39th?

Across industries — from household products to high-tech breakthroughs — the same pattern emerges. Success rarely shows up dressed as success. It usually looks like stacks of discarded prototypes, rejected ideas, tightened budgets, and small, stubborn steps forward.

And that’s the heart of this week’s  story.

For more #storiesatwork do have a look the  playlists of stories on our website - https://bit.ly/SW_Stories 
Your friends and family can join our WhatsApp group to get copies of our videos. https://bit.ly/SW_WA_11

Our website has a video version of this story. https://storyworks.in/storybanks/

Follow me on LinkedIn -->linkedin.com/in/i-am-ic