Passle CMO Series Podcast

Episode 133 - Susanne Pugsley on What it Takes to Become a Marketing & BD Consultant

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For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole trader.


While there are rewards to be reaped, there are also many factors to consider before you take the plunge. Today, Will Eke has the pleasure of sitting down with someone who has successfully made the leap. 

Susanne Pugsley, Founder, Managing Director and Consultant at Pugsley Sidwell Business Development, joins the CMO Series Podcast to share the highs and the lows and what it really takes to become a successful Marketing & BD Consultant in the professional services industry.

Susanne and Will discuss: 

  • Susanne’s career journey and how she came to be a Marketing and BD Consultant
  • The main challenges faced when first set up as a sole trader
  • The most interesting or enlightening aspects of being a consultant compared to being in-house in law firms
  • How to go about setting a price structure and justifying your value
  • The appetite for business development support
  • The dos and don’ts when working with law firms
  •  Advice for others looking to set up as a Marketing & BD Consultant
    • ...more
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