In the latest issue of Dynamic Chiropractic, there is an article that is a front-page headline talking about how we should change the name of chiropractic to keep us up with the times. The author claims that the reason chiropractic is where it is is because the name 'chiropractic' is equivalent to a tradesman versus a doctor. It is my contention that the reason chiropractic is where we are has nothing to do with its name, but has to do what we have done in the last hundred plus years to dig us in the hole that we're stuck in now. Dr. Rubin offers a way out.