James and Nick welcome Eddy Guerra, Head of Brand Marketing for Davidoff Cigars, to the show. Eddy tells the story of how he got in the industry and the type of people that he interacted with. Eddy's goal was to eventually work for Davidoff, but his journey had a few stops along the way. Eddy talks about cigar marketing in the industry, the good and the bad, as well as what he believes hurts the industry. There's a great discuss of "cigar events" vs "cigar experiences" and what he and Davidoff have done to change the game for the industry.