In this episode I speak to high-ticket mastermind launch advisor Chris Williams from Group Coach Nation about how to sell your expertise to clients. Chris talks about how most people don't want to go through the pain of starting something new and making mistakes, which is why they would pay you to do it right the first time. We also discuss how people think their ideas are amazing, but they don't validate them. Getting your first customer is instrumental in finding out if your idea is worth building. Tune in to hear more!